PHOTOGRAPHY COURTESY DION SNOWSHOES & NEVITREK
Snowshoes and NeviTrek grow their market reach by joining together
and combining their resources.
Dion first founded Dion Snowshoes in 2000, he embarked on an epic
entrepreneurial journey that changed the regional growth trajectory
of an entire sport. Drawing on his years of experience as a
competitive long-distance trail runner, he channeled his lifelong
passion for athletics into the creation of an innovative winter
sports product line. By applying the mechanical skills that he had
cultivated over the course of his engineering career, Bob was able
to find success in the niche market of high-performance athletic
snowshoes – and build a fiercely loyal customer base in the process.